Packaging plays a hugely important role in the safe storage and administration of pharmaceutical products If you were to look around a pharmacy, you’d notice all kinds of different drug packaging. Pharmaceutical and packaging companies select different types of packaging made from various materials to suit the type of drug and to cater to modern consumer demands and preferences. Drug Packaging/pharmaceutical packaging types Pharmaceutical packaging has a range of important uses. As well as being used to store and protect drugs, packaging pharmaceuticals is also essential for identification purposes, for marketing and promoting different brands, and for facilitating the use of pharmaceutical products. There are several different types of packaging for a pharmaceutical product, which are classified as primary, secondary, and tertiary. Primary drug packaging is the material that surrounds the pharmaceutical product, while secondary and tertiary packaging provide additional external protection.